Sales Force Skills Improvement

Most sales reps want to know how to sell more. Even with lots of sales training, however, many still struggle with the "how to", the actual application of training and development of skill. Most learn to avoid doing those activities they don't do well.

Real skill development comes through learned knowledge, and gaining confidence and competence through application and positive reinforcement. This is a process best done by an experienced coach who actually watches the performance, assesses it quantitatively, and gives direct, specific feedback.

W.D. Cowan Associates will provide hands-on coaching to some or all of your sales force.
Our years of sales training and coaching experience have helped many sales reps and managers, from novice to highly experienced, reinforce the basics and develop higher level sales skills.

What we do:

W.D. Cowan Associates works with the management and sales team to:

1. Reinforce 'the basics' and specific training already taken.
2. Create and/or implement other training activities as required.
3. Develop individual performance improvement plans.
4. Tie performance goals into company objectives.

In addition, in support of developing and maintaining the correct skills, we will create or refine the following;

1. A written set of required sales skills and attributes for every sales position.
2. Fully inclusive job descriptions.
3. A structured performance review and feedback process.
4. Written and reviewed development plans for each individual.