W.D. Cowan Associates is an advisory company specializing in sales and sales management issues.

We work with companies to identify, diagnose and solve problems directly related to improving sales results.

Our clients are businesses with direct and indirect sales forces selling a variety of products and services ranging from high-tech and industrial equipment to software and services.

We are focused on delivering sales improvement programs. These customized engagements work in areas that are critical to a company's short-and-long-term sales success.

The principal, Doug Cowan, is broadly experienced in direct sales and sales management. He has over 25 years of sales and management experience, eighteen with Hewlett-Packard (Canada), and subsidiary spin-off company, Agilent Technologies (Canada).

He has a strong technical background, augmented by a B.Sc. degree in physics.

An experienced sales trainer, Doug has held the position of National Sales Training Manager, and is a past certified instructor of the Dale Carnegie Course.

In the role of consultant, Doug creates and delivers Sales Improvement Programs to help companies develop their sales performance. He enjoys working directly with his client's sales reps and managers, helping them to find and close more sales.

Doug is personally and professionally confident. He is a leader, able to help people understand and build on their strengths. A skilled speaker and presenter, he believes in integrity and commitment to results.

Established in Toronto, W.D. Cowan Associates responds to client needs throughout North America and the U.K.