Sales Process Development
Each company's
sales process is unique to its business and customers.
- It defines how customers are found, sold to, serviced and developed for future business.
- It is formed from sales and marketing strategy, past practices and training, company culture,
maturity levels, and customer buying habits.
Ironically, in most companies, the sales process is poorly understood, and not (well) documented, measured,
or updated.
W.D. Cowan Associates will work with your sales organization to redefine and reinvigorate your sales process and
make it a positive, day-to-day part of your business. With a rejuvenated sales process your sales force can:
- Find new customers more easily.
- Sell more of the products or services that you have now and at better prices.
- Forecast their business more accurately.
- Assess their own performance and know what corrective action to take.
In addition, having a strong sales process aids in the implementation of advanced tools like major sales training
programs, sales force automation, and CRM applications.
What we do:
W.D. Cowan Associates works with and involves your management and sales team to:
- Fully map and document your sales process.
- Define or re-establish the unique customer values of your business.
- Establish critical performance measures.
- Identify gaps between your current state and where you would like to be.
- Integrate your sales process with your CRM and other sales programs.
